Extra Cashback On Online Shopping | shop.cubber.in
Cubber a revolutionary service for shopping online with amazing discounts, deals and offers
Shopping online has become a national phenomenon. Cheap internet plans coupled with cheap smartphones have made online shopping easily accessible for many. Cubber understands this, and has launched a service where you can shop online on your favorite Ecommerce websites via the Cubber app and get cashback in your Cubber wallet. This is over and above the deals, offers or discounts that are available with these Ecommerce websites.
Shopping is every girl’s favorite pastime. No matter how much money they have in their wallet, they always like to check out the latest clothes available. Online Shopping Offers has become extremely convenient for the modern working woman, who has to juggle between home and work.
Traditional Shopping Habits
Traditionally, shopping in India has been a community affair. In many rich families, the vendors used to come home to sell their wares rather than vice versa. Even today, shopping is a social affair, where the entire family takes part in purchasing high value goods for the family.
Shopping is mostly done prior to special occasions or before weddings- this is the time when demand skyrockets. Retail establishments do brisk business during these auspicious occasions and these are the times when discounts, rebates and mouthwatering offers are commonplace. For many people, the discounts and offers are the sole motivating factor for purchasing goods.
Better standard of living
Ever since the economic liberalization of the 1990s, the Indian middle class has grown exponentially, latest estimates peg its size to the entire population of Europe. This rise of the middle class has resulted in a better standard of living for the population, ensuring better quality goods and services for them. The consumption patterns for goods and services have also changed, mirroring that of the West, especially in urban areas.
Now, every middle class home has electronics like a fridge, TV, washing machine, computer and mobile phone. Clothes were earlier bought only when it was needed. Now clothes have become a commodity, a use and throw product.
Brick-and-mortar vs. online shopping
India is a land of retailers. It is the second biggest industry in our country after agriculture. We have the most shops per capita than any other country in the world. Physical shopping habits are deeply entrenched in the minds of Indians.
Many people visit a market, inquire about the prices throughout the market and then eventually purchase the product which they feel offers the most value for money. This comparative shopping is an intrinsic feature of the Indian shoppers psyche. This shop-to-shop comparative shopping can be very hard to handle. On the other hand, comparing the price of similar goods online is very efficient, cheap and easy. Even those who do not compare and buy think twice and make an informed decision while purchasing online.
Online shopping also gives you a wider variety of goods and services to use than the traditional brick-and-mortar store. You can shop for anything from a simple pin to an entire residential flat through the internet. Everything is available at your fingertips. For purchasing these same products offline, you need to visit various shops and only then do you get the right product.
History of online retail in India
The online retail market started in its infancy in the year 2004 when eBay.in bought local startup Baazee.com to enter the fledging Indian market. Then in 2007 came the first concrete step in the development of the E-commerce market, when Sachin Bansal and Binny Bansal(no relation) started Flipkart in 2007. There was no looking back ever since.
With the course of time, Snapdeal, Myntra, Jabong, Amazon and others joined the E-commerce bandwagon in India. Now, the E-commerce sector is chock-a-block with a multitude of firms competing against each other for a slice of India’s burgeoning E-commerce market.
Currently the size of the Ecommerce sector in India is pegged at Rs.2 lakh crore and counting. Market leaders Flipkart, Amazon and Snapdeal continue to rule the roost, with deep discounts and amazing offers being offered to win this rat race for the most numbers of orders given on a single day.
Growth of online retail in India
There is practically only one factor which has helped aid the growth of online retail in India- the increasing internet penetration in India. The deluge of cheap smartphones coupled with affordable internet plans has made the use of smartphones increasingly affordable to millions of young Indians throughout the country.
Online retail in India has been growing primarily due to this accessibility to the internet, both in urban and rural India. Indians have been a little slower in adopting to E-commerce, but there has been overall gradual growth in its use. Encouragement by E-commerce firms through discounts and offers have certainly helped matters.
Various surveys and studies have found out that men are much more avid online shoppers than women. Mostly young people in their 20s and 30s shop online and most look for offers or discounts on their purchases. These discounts and offers are a major motivating factor to make online purchases.
The retail sector is one with cut-throat competition from all sides. The sector has become even more competitive due to the emergence of online retailers. To grab a piece of the market share, both online and offline retailers go all out to woo the customers with mind blowing discounts and offers to grab the attention of the customers. They organize special ‘discount days’ for customers to get deep discounts on a variety of products. This encourages people to spend more on these special days.
In spite of these marketing campaigns, the mind of the consumer is extremely fickle, they will purchase from only that place where they get the best price. Only the ones who do not have time to compare prices will go and purchase from whichever platform they feel fit.
Mobile E-commerce shopping
For many young people in India, the first experience of the internet is through a smartphone. No wonder that a significant percentage of the shopping done online is through the smartphone. If you are selling online, you got to do it through mobile or else you become irrelevant. Online shopping through a mobile phone is the easiest way to shop, especially for millions of young millenials who do not have access to a desktop PC.